The first is those little balls of pilled-off product and white residue flakes that can appear after the product dries down, and the second is a crunchy, sticky, wet-feeling brow. There are two major hazards when it comes to thick, gooey brow gels and waxes like this one. It takes some time to dry down, meaning you can really play with your shape while applying and find what works best for you-I've found that many comparable gels and waxes only allow for one or two swipes through the brows before hardening, which means you need to work quickly and precisely (and I'm no professional). What I really love about applying the Anastasia Beverly Hills Brow Freeze Wax is the room for error. I find that the key is using the right amount of product-grab less than you think you can always go back for more. We talked about application already, and I will caveat that once you figure out a good method, it is fairly easy. I had four major concerns going into testing: ease of application, how the product would dry down, hold and definition, and staying power. I assume this is in direct response to the handful of complaints claiming the product hardens, goes bad, or grows mold. The instructions make a point of mentioning the cap must remain tightly closed at all times when not in use to maintain optimal appearance and efficacy. It's definitely a bit more of an involved process fully coating the brush without getting too much on there, but once applied to my brows, the outcome was pretty much the same. While I do have the Brow Freeze applicator and find that it's the best way to apply the product, I tried using it with a regular spoolie brush to see if the results differed. Finally, apply as you would any other brow gel. Using the back of the cap, work the product back and forth through the brush (this might be a bit difficult-I found that very lightly twirling the spoolie in the product is efficient and eliminates this back-of-the-cap step altogether). If you don't have the applicator, gently pick up a small amount of product using a spoolie brush. Continue sculpting hairs into place until your desired shape and lift is achieved. For a more laminated look, use the spatula end to press the brow hairs down flat. Then, using upward motions, brush a small amount of wax through the brow in the desired direction. Swirl the spoolie brush end into the wax to evenly distribute product throughout. Close the lid and transfer the wax onto the back of the cap. If you have the applicator, use the flat spatula end to pick up a small amount of product (emphasis on small-a little goes a long way). As a result, the application instructions vary slightly depending on where you look. There are a few ways to apply this wax depending on whether you have the recommended Brow Freeze Dual-Ended Applicator (sold separately for $17, a sort of sneaky move if you ask me). That being said, I need a product that can easily layer with the rest of my routine, keep all my hairs in place (to avoid patchy areas breaking through), and last without getting too crunchy. I always top it all off with a strong-hold gel or wax. I start with a powder to softly sculpt the shape, then usually use a fine-tipped pen, pencil, or a combination of the two to add hair-like strokes, definition, and coverage in sparse areas. Pulling woes aside, my brow routine is fairly involved, but I will say that it still gets me a ton of compliments, regardless of the actual state of my brows. At the moment, they're generally full with some slightly sparse areas near the ends and fronts. As for the shape, it's pretty touch-and-go depending on my level of anxiety and current picking tendencies. They're thick but not rigid, straight with a slight bend, and long but not overpowering. About My Brows: Thick hairs with a patchy shape While Anastasia Beverly Hills debuted its color makeup line in 2014, the brand is primarily known for its brow shaping and styling products based on Soare's patented Golden Ratio Eyebrow Shaping Method. Uses: Lifts, styles, and sculpts brow hairs with extreme hold.Ībout the brand: Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997, followed by the company's first product line in 2000. Best for: Anyone looking to set and keep brows in place all day.
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